Well, they tried!
As far as combat goes, it's fun. I mean, it IS aping the Arkham series, so it's gotta be, but I kinda miss how crunchy hits used to feel in Web of Shadows. As for the swinging... it's too slow. I tried getting up the third chapter to see if it would improve, since that happened with Web of Shadows, I was hating how slow it was, until I upgraded it and it turned into a dream. Web-zipping is gone, which kinda sucks, and the new Web-Rush mechanics is useful in-doors but it's no web-zip outdoors.
Basically, it's what I feared would've happened if Beenox decided to start with a free roaming Spider-man game instead of a beat'em up. It's good, it really is, but it pales in comparison to Web of Shadows and Ultimate. At least it doesn't force you to do side activities in order to progress with the story, which is a huge step up from most open-world Spider-man games.